The Importance of an “Accurate” List Price

The list price you choose serves two purposes: One –  Get people in the door & Two – Be high enough to not compromise your best possible outcome. Sellers often think the best way to choose a list price is determine the true value of a home, and then add some or a lot of negotiating room, but […]

Fix Up is More Critical when Location is Less than Ideal.

Odds makers understand statistics. Specifically they understand the likelihood of two events happening. As an example, if you drive down the street, what would be the likelihood of seeing an older Volkswagen beetle? If you are in Southern California, this would be pretty likely, it might only be 15 minutes before you saw one. Then what […]

The 80/20 Rule Applies with Home Preparation

I just got off the phone with past clients that are in the process of getting their Dad’s home ready for sale. The home is a stunning Craftsman home in a prime historical district. The home has character and presence, the only problem is Dad let maintenance go for the last several decades. We talked […]

How to Prepare your home for Sale, A video example – 1924 Fanwood

In these videos, we look at a home that didn’t need much work, but through proper home preparation, we were able to maximize the homes value with a few select improvements. Part 1 Part 2