The Importance of an “Accurate” List Price

The list price you choose serves two purposes: One –  Get people in the door & Two – Be high enough to not compromise your best possible outcome. Sellers often think the best way to choose a list price is determine the true value of a home, and then add some or a lot of negotiating room, but […]

Fix Up is More Critical when Location is Less than Ideal.

Odds makers understand statistics. Specifically they understand the likelihood of two events happening. As an example, if you drive down the street, what would be the likelihood of seeing an older Volkswagen beetle? If you are in Southern California, this would be pretty likely, it might only be 15 minutes before you saw one. Then what […]

The 80/20 Rule Applies with Home Preparation

I just got off the phone with past clients that are in the process of getting their Dad’s home ready for sale. The home is a stunning Craftsman home in a prime historical district. The home has character and presence, the only problem is Dad let maintenance go for the last several decades. We talked […]

Bank Repo’s and Short Sales – How Much do they Really Affect Prices?

It’s no secret that short sales and bank repos sell for less. These low sales didn’t affect sellers until the advent of the HVCC (Home Valuation Code of Conduct). This law, enacted by Andrew Cuomo, is an attempt to mitigate appraisal fraud. However, laws to regulate morality or integrity often do neither. If you want […]

How to Prepare your home for Sale, A video example – 1924 Fanwood

In these videos, we look at a home that didn’t need much work, but through proper home preparation, we were able to maximize the homes value with a few select improvements. Part 1 Part 2

How to Prepare your home for Sale, A video example – 829 Lees Ave

829 Lees – Living Room In these video, we look at a home that had been neglected and abused. The owner had let his sons live in the property and rent out rooms to all of the son’s college buddies. We came in and helped the seller maximize the homes value with an interior cosmetic […]

Negotiating the Highest Price for Your Home is Like Poker, You Must Know the Strength of the Hand you are Playing.

It takes years of experience to become a good negotiator. Much like a good poker player, a good negotiator is both technically competent, knowing odds and with years of experience, knows which rules to apply and how far they can “push it” for any given situation. In Real Estate, the strength of the hand you […]

Appraisals & Why Andrew Cuomo’s Legislation Must Die

On May 1st new legislation (by Andrew Cuomo) went into effect, which is crippling the Real Estate market. The piece of legislation that I am referring to is know as the HVCC or Home Valuation Code of Conduct. Theoretically the intent of the legislation sounded good, to enhance integrity in the appraisal industry. The result […]

What Improvements, Prior to Sale, Return the Most Profit for Your Home?

After a seller knows how much his home is worth, the next question is “What can I do to increase the value?”. Sellers will usually start with ideas based upon the fix up work they were going to do for themselves, that list of 20 things you haven’t done yet. While Real Estate agents have […]

Spring Prices Explode to Upside

Every December and January the Real Estate market slows with holiday glee. Buyers are busy with holiday shopping and parties, and sellers aren’t excited about being on the market during the holidays. With a 2 month seasonal hiatus, I often wonder what the spring will bring. This year I have been blown away at the […]

The Anatomy of a Market Turn

Recently I have met with quite a few prospective customers who are planning to sell in the near future. They are anxious because they don’t want to miss the opportunity that currently exists with high sales prices. Not being quite ready to sell, they are asking me, if they don’t sell for 3-6 months will […]

Trading Up in Long Beach

Tom & Susan have lived in their Los Altos home since 1991. Like most homeowners during the early 90’s they  watched their homes value decline to about the loan amount. Simply holding on to their home during this  unsettling period was the best strategy. 12 years later, they have two pre-school aged children, several hundred […]